Klingenthal pilot project report

The combination of psychological, sociological and analytical principles with research and practice has inspired the qualified educationalist and media psychologist since the beginning of her studies at Chemnitz University of Technology. As a working student at Onkel Sax, Miriam was already intensively involved with the ‘NextGen’. The desire to not only understand and explain media use, but also to be able to derive target group-specific media offers from it, subsequently led her to a marketing agency in Dresden. As a marketing and project manager, she was involved in the planning, implementation and management of campaigns and cross-media marketing projects as well as the development of didactic and educational concepts for knowledge transfer.